Lead generation: techniques and strategies

"To create leads or not to create leads, that's the question."

All those responsible for marketing and sales who contact us have it very clear.

"It doesn't matter what kind of methodology you use as long as we manage to create a sufficient number of prospects."

In fact, one of our favorite KPIs is the ratio that expresses the number of leads obtained based on the traffic obtained.

Lead generation: techniques and strategies (ShowerThinking style)

Lead generation is key in any online marketing plan and, of course, also in an Inbound Marketing strategy. Now, this task is not exactly a bed of roses, on the contrary, it is full of difficulties for which you should be prepared. That is why we have created a compilation of our 8 best lead generation articles as a fundamental guide.

Each of these posts will reveal to you a specific problem and the best possible approach to overcome it successfully. In addition, we have saved the best for last: A post of more than 2,000 words that will show you, step by step, how to increase the number of live transfer leads generated by your business over 4 weeks.


Get leads and convince your boss that the way is Inbound Marketing

# 1 My boss wants me to generate leads. And now what do I do?

This is one of the most current dilemmas faced by marketing managers and not a few sales executives. The decline of traditional marketing techniques is forcing many companies to turn from their normal practices and embark on a new strategy.

Throughout this article, we'll introduce you to a series of fundamental concepts and principles that you need to familiarize yourself with before embarking on digital lead generation. I explain:

How can you carry out effective traceability of each of your prospects to optimize the investment made?
The need to involve and coordinate the marketing and sales departments so that they participate in a unique lead generation process.

The new approach of Inbound marketing regarding the attraction of audience and sales opportunities through the publication of quality content.

Your first steps in creating an effective Inbound Marketing strategy.

# 2 How to defend an Inbound Marketing strategy in your company

Now, if you want to implement Inbound Marketing strategies in your company, you just need to convince your boss and the rest of the team that this is the solution. Don't worry, in this article we explain 5 irrefutable techniques and arguments that you can and should use.

Getting quality leads as soon as possible depends on two factors: method and involvement of the entire team.

# 3 Can I generate leads with Inbound Marketing from day one?

Hurry is not good advice, and at ShowerThinking, we always warn our clients that Inbound Marketing requires a period of maturation to generate results.

However, we are perfectly aware that many of our clients are neck-deep in the water the moment they come to us. Therefore, I describe in this article how to implement a series of techniques aimed at obtaining leads and sales as soon as possible.

# 4 How to make your employees get leads for your company

In this other post, we explain why and how the employees of your company can become an incredibly important asset when it comes to implementing an Inbound Marketing strategy. Involving them directly in the process will not only improve your results, it will also reduce costs. After all, an Inbound Marketing plan generates a high ROI, but it is not a “cheap” solution. That is just another one of the many lies of some of the digital marketing agencies.

Avoid typical and repeated mistakes that companies and agencies make when using digital marketing.

# 5 Why don't you get the expected leads with the investment you make in digital marketing

The international consulting firm Proxima estimates that between 40% and 60% of investment in digital marketing is underused. We have identified the 6 main causes of this waste of resources. We explain to them in detail in this article, and we tell you how to prevent them.

# 6 How to avoid these 6 content marketing mistakes that prevent you from generating leads

Perhaps you have already tried to approach a content marketing strategy without obtaining the expected results, or you may still be debating its appropriateness. As an Inbound Marketing agency, we consider that high-quality content is the cornerstone of any process to attract qualified business loan leads.


Unfortunately, mistakes are often made that can cost dearly. On the one hand, a significant financial investment is wasted; and on the other hand, the wrong conclusion can be reached that creating content is a waste of time.


Make sure you are following the appropriate Inbound Marketing strategies.


# 7 Are your Inbound Marketing strategies cultivating leads or wasting them?

Deciding to adopt an Inbound Marketing strategy to generate more leads and sales is just the beginning. If you don't carry out proper planning and implementation, you will most likely fail miserably. After all, saying that you do Inbound Marketing is not the same as actually doing Inbound Marketing.

There are risks that you should know if you want to make sure that the leads obtained translate into higher turnover for your company.

# 8 Increase your leads in 30 days

As we promised, after this immersion process in the world of Inbound Marketing and lead generation, it is time to get down to work. Now that you know the keys and the biggest dangers, you are ready to use our 4-week manual. And do not worry. We will give you our best advice every moment of the way.

Extra recommendation

Now that you are more clear about how to generate leads and what are the main difficulties you will encounter along the way, you may want to know more about how to convert those leads into customers. Not surprisingly, our agency has a methodology that encompasses the entire conversion funnel and seeks, precisely, to complete the implementation of an inbound marketing plan with the achievement of more sales. After all, what use would so much lead generation effort to be if it doesn't translate into a tangible financial return?