At first, you may think that at first glance, a fan page and a personal profile are practically the same. And it is true, at a quick glance you could not easily differentiate a fan page and a personal profile with the same name. The problem is that the company pages include countless tools, options, and opportunities for business, which the personal profile obviously lacks. You have to take advantage of them, right?
Take care of your profile picture
This is part of the Facebook tricks that fall out of the drawer, but there are still brands that do not take it into account. Your profile photo should be clearly recognizable, and at a glance, your brand and what you do should be identified. The most advisable thing, in this case, is to put the company logo in the right size (remember that it is 180 x 180 square) and with quality. As in any social network, the profile picture is vital, not only to gain visibility but also because when they look for a company with the services that you offer and they don’t like what they see in the thumbnail, they may not even come to see your publications.
Do you want to increase your FB page or post engagement, if so please visit the following Links https://insta-likes.shop/facebook-reaction/
And your cover!
The cover photo is just as important, as it allows us to use a very creative image to represent our business. With this cover photo, you can capture the attention of users by encouraging them to explore your company a little more. Originality, creativity, and image quality are, in my opinion, the three fundamental pillars of Facebook covers.
Take advantage of the information section
The “Page Information” section is very important as it is the most viewed part of a company profile. One of Facebook’s tricks to improving presence is to make the most of that space to tell as much as possible about the company. You have to give descriptive and clear information, so that users understand without any problem everything that your brand offers, and always add the sales touch so that in addition to leaving there knowing perfectly what services you offer, they also leave wanting to discover more about them.
Respond quickly to private
Facebook tells your followers how long it takes on average to reply to a private message. Today, users, and especially millennials, want fast and efficient responses, and if they are not, they will have already acquired a negative view of the brand. The idea is to always be attentive to the messages that may arrive and answer them at the moment whenever possible. Facebook will reward you by telling users that the response speed is high and that will greatly improve your company page. This is one of the main reasons why you should hire professional people who never miss a single message!
Make your company page visual
Images, images, and more images. Designs about your brand, images related to your services or products, banners with offers… All of this will make your profile more visual! And the visual, as a rule, sells more. This is one of the Facebook tricks that, in addition to optimizing your company profile, makes it more beautiful. A post on Facebook with only text is destined to fail!
post frequently
Depending on the type of company, you should publish more or less, but as a general rule, if you want your company profiles to go far and gain notoriety for your brand, it is advisable to publish daily, or at least 5 days a week. Letting your followers know about you every day will help them keep you in mind and make it easier for them to become customers in the not-too-distant future. For this to work, you need a strategy behind it adapted to your company and your audience.
See service
Be careful with the links!
Save this in your essential facebook tricks drawer: be careful with the preview of the links! When you put a link, Facebook automatically creates a preview image that it takes from the web to which you direct the post. The problem is that it can be good, bad, or just plain horrible. Take care of this image and if you don’t like it, upload another one that fits more with what you want to tell and that is of great quality. You will notice the difference!
Why not a video?
Videos are the content that Facebook users like the most. One of the Facebook tricks that brands with a good online presence use the most is to upload a video whenever they can. hey! I am not referring to a YouTube video that you put the link and that’s it. I mean videos uploaded directly to the post (or shared). These play automatically and perfectly capture the attention of all your followers. Look for content of this type that suits your brand and what you offer, and you will notice how the interactions go up!
Advertise on Facebook!
Advertising for your brand on the world’s largest social network will bring you nothing but benefits. This, more than one of Facebook’s tricks, is a recommendation that you cannot ignore. I have already told you about the great advantages of Facebook Ads in this post, it is the advertising tool that gives the most benefits in the short and long term with very little investment. Reach your target audience, 100% interested in your services, who live in your area, and… the results will be real! Of course, a Facebook campaign needs to be carried out by an experienced professional to get the most out of your investment. If the idea of advertising on Facebook is on your mind, I will be happy to help you! At websa100 we will create an optimized campaign that guarantees real results.
0 Comments